RMIT Marketing students presented a Work Integrated Learning (WIL) project at RMIT Open Day 2022 as part of a School of Marketing partnership with Visit Victoria.
Interactive Marketing students were tasked with creating a campaign to encourage people to visit Melbourne’s CBD with Visit Victoria acting as the client, providing feedback and guidance.
Student Miranda Ho was at Open Day to explain her team’s concept.
“We had to come up with a way to convince Aussies that Melbourne is the place to be,” Miranda said.
“The big idea to our campaign was ‘Melbourne is back and it’s better than ever’ and we reinforced this using three interactive social media tactics across TikTok and Instagram.”
RMIT Photography student, Nguyen Phuong Le, brough the project to life by taking some quirky photos of iconic Melbourne landmarks.
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