New web site helps meals producers increase into rural Victoria

Rural Councils Victoria has created a new digital information medium to help food and beverage manufacturers expand their business or invest in rural Victoria for the first time.

This initiative is the result of a broader Rural Councils Victoria project to attract business and rural councils investment that identified food and beverage manufacturing as one of the key growth industries.

“Rural Victoria brings benefits to food and beverage manufacturers and their employees that simply cannot be found in metropolitan areas or regional cities,” said Victoria Rural Council Chair Mary-Ann Brown.

“There is a wide range of industrial lots, lots and buildings that are much cheaper, with no drastic residential development that restricts expansion plans, no traffic congestion and large buffers from other activities.”

According to Brown, rural Victoria offers workers and their families a wide variety of lifestyle options, amenities, and access to the services they need as Melbournians continue to leave the city for better lives.

“The new website highlights business opportunities in rural Victoria and provides the contact details of knowledgeable council members for businesses to contact,” she said.

“ABS data shows that Victoria’s food and beverage industry grew $ 4.8 billion in sales, with rural Victoria based in rural Victoria for $ 1.9 billion, or 38 percent of that growth. This trend is a great opportunity for food and beverage manufacturers to grow their businesses and rural Victoria is open to business. “

The website provides information on industrial facilities in rural Victoria including:

  • Place (city and municipality)
  • Type (country, greenfield, brownfield)
  • Value – relative selling prices from the Victorian Appraiser-General
  • Contact details of the councils where the assets are located
  • Informative interactive maps
  • Downloadable database of all assets in rural Victoria
  • Learn about economic trends for food and beverage manufacturing in rural Victoria.

Visit the new website at

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