Spark Foundry picks up media duties for Most cancers Council Victoria

Spark Foundry has been appointed to handle media planning and buying for not-for-profit, Cancer Council Victoria, following a review process.

The Publicis Groupe media agency will undertake buying for the council across TV, OOH, radio, digital and social to raise awareness of the campaigns and programs offered by Cancer Council Victoria.

Mumbrella understands the incumbent is Customedia.

Through the partnership, Spark Foundry will be responsible for creating a media plan that aligns with the organization’s strategic mission to “prevent cancer, empower people and save lives”.


Cancer Council Victoria head of brand, communications and marketing, Danielle Chidlow, said: “We are thrilled to appoint Spark Foundry as our media partner… We look forward to working with Spark to bring our campaigns to life and reach new and wider audiences in 2023 and beyond.”

Spark Foundry managing director, Peter Butler, added: We are honored to be given the opportunity to work with Cancer Council Victoria. Every dollar we spend for every client is important – but when a dollar can potentially save the life of a mum, dad, sister, or brother – it becomes that much more significant. If the work Cancer Council Victoria and Spark Foundry carry out together can help save the life of a loved one, then I can’t think of anything more rewarding.”

In May, the Cancer Council Victoria was picked up by Ad Standards for a violence-related breach of the AANA Code of Ethics, after a campaign depicted people throwing food at a young girl as she walked down the street.

In response to the determination, the not-for-profit commented: “While Cancer Council Victoria disagrees with the Community Panel’s conclusion, we respect the Ad Standards process and will move quickly to cease to republish or rebroadcast the advertisement and this will occur by Saturday , 7th May 2022.

“Cancer Council Victoria remains committed to the purpose of this advertisement which is to raise awareness of the problem of children’s exposure to unhealthy food and drink advertising and to generate support for policy change”

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