Dubai, UAE: Australia’s largest food and fiber exporter, the State of Victoria, is returning to Gulfood 2020 to share its premium food and beverage offering with discerning buyers in the MENA region.
A delegation of more than 40 leading Victorian-based food and beverage suppliers will be showcasing quality produce across dairy, meat and prepared food across the five-day event. The Victorian Government Stand was opened today by the Minister of Consumer Affairs and Suburban Development, Marlene Kairouz, who flew in specially to mark what has become a milestone international food event for the State of Victoria.
Agriculture dominates Victoria’s trade with the MENA region, with Victorian exports in this industry to the MENA region valued at over A$1 billion in 2018/19. Renowned for its halal offering, Victorian meat contributed significantly, making up half of the agricultural exports; Lamb exports to Kuwait grew by A$19m last year, and the United Arab Emirates is one of Victoria’s most important food and fiber export markets, worth A$339 million to the state in export value.
A recognized world leader in food safety and animal traceability from paddock to plate, Victoria’s unwavering commitment to premium, transparent and quality produce has made Victoria’s produce an increasingly attractive proposition in the MENA market.
The Victorian Government Stand will host a combination of brands with a longstanding presence in the region, plus new businesses who are pioneering the latest in global food innovation.
The State of Victoria will make up over half of the total Australian exhibitors at Gulfood 2020, welcoming food buyers from across the MENA region over the five days of Gulfood. Representatives from Victorian Government Trade and Investment team, which has had an office in the UAE since 1997, will be available and on site throughout Gulfoods 2020.
Quotes attributable to Minister for Consumer Affairs and Suburban Development Marlene Kairouz
“The United Arab Emirates is one of Victoria’s most important food and fiber export markets, worth A$339 million in export value to our state in the last financial year.”
“International food and fiber trade events like Gulfood are critical to the success of our agriculture sector and we are working together with industry to reach our ambitious target of growing Victoria’s food and fiber exports.”
About Global Victoria:
Global Victoria is Victoria’s gateway to global economies and communities. It opens the world to Victorian businesses and welcomes the business world to Victoria. Global Victoria has had a presence in the Middle East and Africa since 1997 and has a strong relationship with the UAE and the MENA region.
For more information, please contact: Acorn Strategy
Natasha D’souza, Associate Account Director
© Press Release 2020