A Victoria indigenous art gallery changes name. The Alcheringa Gallery is a world-renowned gallery that has specialized for 40 years in bringing the best indigenous artists of the Pacific region to the public. The Alcheringa Gallery will become the Mark Loria Gallery in June.
The new name reflects the second owners Mark and Mary Loria, who took over the gallery in 2018.
For the past three years, the couple has worked directly with a core group of 35 Coast Salish and Northwest Coast artists across BC. The Mark Loria Gallery will continue the tradition of representing and promoting Canadian indigenous artists in the world and supporting their talents, artistic practices and careers.
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Alcheringa – the original gallery name of the founder Elaine Monds – is an Australian indigenous word for dream time, the mythical time of creation, when the world and all living beings were sung about. The culture of the northwest coast is similar, where singing and dancing through ceremonies maintain the state of the spiritual world and the physical landscape. The Mark Loria Gallery will continue this tradition and philosophy.
A new logo and a new website accompany the name change. The logo was created in collaboration with the Coast Salish artist lessLIE, whose spindle whorl design “Songs of the Salmon People” reflects the gallery’s location in the Lekwungen / Coast Salish area and its goal of being the place where the best local indigenous art is found.
The new website MarkLoriaGallery.com starts in June with the first exhibition under its new branding – Transformers: Coastal Masks – from July to August.
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