“We have been most likely 15 years too early”: The meals supply service Victoria closes as a nook retailer of the app rivals

When you had food delivered to your home by the Dine In Victoria delivery service last Friday night, you enjoyed a bit of history.

After 20 years in business, the company has finally closed its doors. Owner Maggie Rideout, a pioneer in the food delivery service in Victoria, says competition from large supply chains like Skip the Dishes has forced her to close.

“You just can’t compete with that much money,” said Rideout, referring to the Canadian delivery giant, headquartered in Winnipeg and working with about 19,000 restaurants across the country.

Rideout said she really noticed that her business was suffering when Google ads for the bigger companies came online over her.

“So a lot of people got confused,” said Rideout, who thinks that sometimes people who searched for her company didn’t know they had placed an order with another delivery company.

Dine In Victoria began delivering across the city in 1999 and was a novelty at the time.

“People were used to pizza and Chinese,” says Rideout, who in 2016 employed around 50 drivers at the top of the company. “We were probably 15 years early.”

We are sad to announce that after over 20 years as a local business in Victoria, we will be closing. Our last day of work is Friday, August 9th, 2019.

We would like to thank everyone who has supported us over the years.

-Eating in Victoria pic.twitter.com/13wbqCKdDB

– @ DineInVictoria

Loyal customers have inundated the company with deals in the past few days.

“It was really busy, a deluge of customers and former employees,” said Rideout, who now plans to get into the business and prepare and deliver her own meals.

“It’s a relief in some ways because it’s been really difficult the last few years,” she said.

But closing the doors for the last time was still tough for the entrepreneur.

“It was like my baby,” said Rideout.

A farewell message on the company’s website reads, “It’s time to step aside and leave delivery for the heavy trucks that have come into town.”

To hear an interview with Maggie Rideout from On The Island host Gregor Craigie, click on the following audio link:

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