WWE companions with DraftKings, Victoria, 2K and extra for SummerSlam

WWE has issued the following:

Blue chip brands flock to SummerSlam® in Las Vegas

STAMFORD, Connecticut– (BUSINESS WIRE) – WWE® (NYSE: WWE) today announced a number of SummerSlam sponsors in the betting, gaming, wireless, beverage, beer, energy drink and credit card categories. Brands will leverage WWE’s rugged television, social and digital media, and larger-than-life Superstars in the run-up to and during the biggest WWE event of 2021 – SummerSlam – this Saturday, August 21st.

This year’s event sponsors include DraftKings, Victoria, 2K, Pure Life Purified Water, Cricket Wireless, C4 Energy, Credit One Bank and Wargaming.

“WWE’s ability to connect with a broad global audience enables us to attract sponsors from multiple categories,” said Claudine Lilien, WWE senior vice president, global sales & partnerships. “Our charismatic superstars offer tremendous value because of their passionate fan base and we encourage our sponsors to showcase them in custom campaigns.”

This is the first time WWE will host an official SummerSlam water and beer with Pure Life Purified Water from BlueTriton Brands and Victoria Beer from Constellation Brands. Pure Life will have a one-of-a-kind show integration paired with a custom TV commercial that will air on Peacock with WWE Superstars Sasha Banks and Big E and WWE Global Ambassador Titus O’Neil. You will also be the presenting partner of the official SummerSlam After Party hosted by comedian and actress Tiffany Haddish. Victoria Beer will leverage WWE Superstar Rey Mysterio and his huge Hispanic fan base through custom content campaigns, while sponsoring the SmackDown Tag Team Championship match, in which Mysterio and his son Dominik take on The Usos.

As the official WiFi provider of WWE, Cricket Wireless will show a spot from their national television campaign with WWE superstar Kofi Kingston and at the same time act as presentation partner of the SummerSlam Kick Off Show, where they will present a “live” cricket fan zone, among other things, retail and Superstar activations throughout the weekend. C4 Energy will use the large social fan base of WWE Universal Champion Roman Reigns, WWE SmackDown Champion Bianca Belair and WWE Superstars Montez Ford and Mandy Rose with individual content in the run-up to the event and will also be the presenting partner of the WWE media presence at the MGM Grand .

SummerSlam takes place at Allegiant Stadium in Las Vegas this Saturday, August 21st, marking the first time the annual event has been held in an NFL stadium. The event will air exclusively on Peacock in the US and on WWE Network everywhere else at 8:00 p.m. ET / 5:00 p.m. PT.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media company and a recognized leader in global entertainment. The company consists of a portfolio of companies that create original content 52 weeks a year and make it available to a global audience. WWE is committed to family-friendly entertainment across its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming can be viewed in more than 900 million households worldwide in 28 languages ​​through world-class distribution partners such as NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programs and a huge video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home of the WWE Network. The company is headquartered in Stamford, Connecticut, with offices in New York, Los Angeles, Orlando, Dubai, London, Mexico City, Mumbai, Munich, Riyadh, Shanghai, Singapore and Tokyo.

For more information on WWE (NYSE: WWE), please visit wwe.com and corporate.wwe.com.

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Forward-Looking Statements: This press release contains forward-looking statements under the safe harbors of the Securities Litigation Reform Act of 1995 that are subject to various risks and uncertainties. These risks and uncertainties include, but are not limited to, risks related to: the impact of the COVID-19 outbreak on our business, results of operations and financial condition; Conclusion, maintenance and renewal of important distribution agreements; a rapidly evolving media landscape; WWE Network (including the risk of our being unable to acquire, retain, and renew subscribers); our need to continue developing creative and fun programs and events; the possibility of a decline in the popularity of our sports entertainment brand; the continued importance of high achievers and the services of Vincent K. McMahon; possible adverse changes in the regulatory environment and related private sector initiatives; the highly competitive, rapidly changing, and increasingly fragmented nature of the markets in which we operate and the greater financial resources or market presence of many of our competitors; Uncertainties related to international markets, including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and / or other business if we fail to comply with applicable regulations; our reliance on our intellectual property rights, our need to protect those rights, and the risks of our violating the intellectual property rights of others; the complexity of our rights agreements across distribution mechanisms and geographic areas; potentially substantial liability in the event of accidents or injuries occurring during our physically demanding events, including but not limited to claims for alleged traumatic brain injury; large public events as well as arrival and departure to such events; our feature film business; our expansion into new or complementary businesses and / or strategic investments; our computer systems and online operations; Data protection standards and regulations; a possible decline in general economic conditions and disruptions in financial markets; our demands; our debt, including our convertibles; Litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; a significant number of shares are eligible for sale by the McMahons and the sale or execution of potential sales of such shares could lower our share price; and the volatility of our Class A common stock. In addition, our dividend is dependent on a number of factors including but not limited to our liquidity and historical and projected cash flows, strategic plan (including alternative uses of capital), our financial results and terms, contractual and legal restrictions on payment of dividends (including under our revolving credit facility), general economic and competitive conditions, and other factors our directors deem relevant. Forward-looking statements by the company apply only as of the date of their publication and are subject to change without the company being obliged to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties relating to the company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Operating Results” and “Risk Factors” sections of the company’s SEC filings, including but not limited to our annual report on Form 10-K and quarterly reports on Form 10-Q.

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