WWE has issued the following:
Blue chip brands flock to SummerSlam® in Las Vegas
STAMFORD, Connecticut– (BUSINESS WIRE) – WWE® (NYSE: WWE) today announced a number of SummerSlam sponsors in the betting, gaming, wireless, beverage, beer, energy drink and credit card categories. Brands will leverage WWE’s rugged television, social and digital media, and larger-than-life Superstars in the run-up to and during the biggest WWE event of 2021 – SummerSlam – this Saturday, August 21st.
This year’s event sponsors include DraftKings, Victoria, 2K, Pure Life Purified Water, Cricket Wireless, C4 Energy, Credit One Bank and Wargaming.
“WWE’s ability to connect with a broad global audience enables us to attract sponsors from multiple categories,” said Claudine Lilien, WWE senior vice president, global sales & partnerships. “Our charismatic superstars offer tremendous value because of their passionate fan base and we encourage our sponsors to showcase them in custom campaigns.”
This is the first time WWE will host an official SummerSlam water and beer with Pure Life Purified Water from BlueTriton Brands and Victoria Beer from Constellation Brands. Pure Life will have a one-of-a-kind show integration paired with a custom TV commercial that will air on Peacock with WWE Superstars Sasha Banks and Big E and WWE Global Ambassador Titus O’Neil. You will also be the presenting partner of the official SummerSlam After Party hosted by comedian and actress Tiffany Haddish. Victoria Beer will leverage WWE Superstar Rey Mysterio and his huge Hispanic fan base through custom content campaigns, while sponsoring the SmackDown Tag Team Championship match, in which Mysterio and his son Dominik take on The Usos.
As the official WiFi provider of WWE, Cricket Wireless will show a spot from their national television campaign with WWE superstar Kofi Kingston and at the same time act as presentation partner of the SummerSlam Kick Off Show, where they will present a “live” cricket fan zone, among other things, retail and Superstar activations throughout the weekend. C4 Energy will use the large social fan base of WWE Universal Champion Roman Reigns, WWE SmackDown Champion Bianca Belair and WWE Superstars Montez Ford and Mandy Rose with individual content in the run-up to the event and will also be the presenting partner of the WWE media presence at the MGM Grand .
SummerSlam takes place at Allegiant Stadium in Las Vegas this Saturday, August 21st, marking the first time the annual event has been held in an NFL stadium. The event will air exclusively on Peacock in the US and on WWE Network everywhere else at 8:00 p.m. ET / 5:00 p.m. PT.
WWE, a publicly traded company (NYSE: WWE), is an integrated media company and a recognized leader in global entertainment. The company consists of a portfolio of companies that create original content 52 weeks a year and make it available to a global audience. WWE is committed to family-friendly entertainment across its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming can be viewed in more than 900 million households worldwide in 28 languages through world-class distribution partners such as NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programs and a huge video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home of the WWE Network. The company is headquartered in Stamford, Connecticut, with offices in New York, Los Angeles, Orlando, Dubai, London, Mexico City, Mumbai, Munich, Riyadh, Shanghai, Singapore and Tokyo.
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